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Graph 2-9
-Refer to Graph 2-9.In the graph shown, the movement from point A to point C could have been caused by:
Product Cycle
The stages through which a product goes from its initial concept phase to development, market introduction, growth, maturity, and eventual decline.
Severe Competition
A market situation where businesses intensely compete with each other for market share and customer loyalty, leading to aggressive pricing strategies and marketing.
Consumer Marketing Channel
The pathway or route taken by goods and services from the producer or provider to the final consumer, involving various intermediaries.
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