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Use the accompanying table to answer the following questions.
Table 3-4
-According to Table 3-4:
Primary Data
Information that is collected directly by the researcher or organization for a specific research purpose or project.
Situational Analysis
The evaluation of an organization's current situation and external environment to identify strengths, weaknesses, opportunities, and threats.
Marketing Plan
A comprehensive document that outlines a company's overall marketing efforts, strategies, and tactics over a specified period.
Qualitative Research
Research that collects non-numerical data to understand concepts, opinions, or experiences through methods like interviews or observations.
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