Which of the Following Is FALSE

question 36

Multiple Choice

Which of the following is FALSE?

• A)The basic purpose of marketing research is to assist marketing managers in making more informed decisions.
• B)Marketing research became a significant business activity after World War II when the economy changed from a production orientation to a consumption orientation.
• C)Marketing research as an organizational function was adopted by most firms when they could no longer satisfy demand for their products.
• D)Marketing managers and marketing researchers work together in close partnerships that are most successful when managers understand research processes.
• E)All of the above are false.

---

Definitions:

Return On Equity

A measure of the profitability of a business in relation to the equity, calculated by dividing net income by shareholders' equity.

Profit Margin

A financial metric used to assess a company's profitability by comparing net income to sales. It's often expressed as a percentage indicating how much of each dollar in sales a company keeps as profit.

Equity Multiplier

A ratio of financial leverage showing the portion of a company's assets financed through shareholders' equity.

Statement Of Financial Position

Financial statement showing a firm’s accounting value on a particular date. Also known as a balance sheet.