Examlex
Sunk costs are relevant to decisions about business strategy, as huge amounts of time have been invested in ensuring that the business is set up for success.
Skinner
An influential American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.
Recognition
The cognitive process of identifying previously encountered information from a group of choices.
Cognitive Process
The cognitive process of gaining knowledge and comprehension via thinking, experiencing, and sensory perception.
Familiar
Well known from long or close association.
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