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In a competitive market that is characterised by free entry and exit:
Perception
The process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
Attribution Error
A cognitive bias that occurs when one inaccurately attributes the cause of someone's behavior to their personality or disposition rather than to external factors.
Internal Factors
Elements within an organization that can influence its operation such as company culture, employee skills, and internal processes.
External Factors
Outside influences or conditions that can affect the performance and strategies of a business, beyond its direct control.
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