Table 16-3 Imagine a Small Town in Which Only Two Residents, Robert

question 58

Multiple Choice

Table 16-3
Imagine a small town in which only two residents, Robert and John, own wells that produce water for safe drinking. Each Saturday, Robert and John work together to decide how many litres of water to pump, bring the water to town, and sell it at whatever price the market will bear. To keep things simple, suppose that Robert and John can pump as much water as they want without cost; therefore, the marginal cost of water equals zero.
The weekly town demand schedule and total revenue schedule for water are shown in the table.

-Refer to Table 16-3. As long as Robert and John operate as a profit-maximising monopoly, what will their weekly revenue be?

• A) $270
• B) $320
• C) $350
• D) $360

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Definitions:

Target Return-on-sales Pricing

A pricing strategy aiming to achieve a specific return on sales, calculated by setting prices based on the desired profit margin over costs.

Target Return-on-investment Pricing

A pricing strategy that sets the price point based on a projected or desired return on investment.

Sales Volume

The total number of units sold within a specific time frame, indicating the overall performance of a product or business.

Spreadsheet Simulation

A computational model built using spreadsheet software to analyze the implications of various assumptions and scenarios, often in the context of decision-making.