A Local Bank Sells Two Services, Cheque Accounts and ATM

question 103

Multiple Choice

A local bank sells two services, cheque accounts and ATM card services. Mr Donethat is willing to pay $8 a month for the bank to service his cheque account and $2 a month for unlimited use of his ATM card. Ms Beenthere is willing to pay only $5 for a cheque account but is willing to pay $9 for unlimited use of her ATM card. To keep this example simple, assume that the bank can provide each of these services at zero marginal cost.
-According to the information provided, if the bank is able to use tying to price cheque account and ATM services, what is the profit-maximising price to charge for the 'tied' good?

• A) $5
• B) $10
• C) $9
• D) $13

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Definitions:

Maturity Value

The total amount that will be paid to an investor at the date of maturity of a financial instrument, including principal and any accrued interest.

Loss

The negative financial result from a business's operations when costs exceed revenues.

Issuing Bonds

The process by which a company or government raises capital by selling bonds to investors, incurring debt that must be repaid over time with interest.

Stockholders

Individuals or institutions that own at least one share of a company's stock, essentially owning a portion of the company.