The Main Purpose of Discovery-Oriented Marketing Research Is To

question 24

Multiple Choice

The main purpose of discovery-oriented marketing research is to:

• A) decide what to do about a planned change.
• B) find out what is happening and why.
• C) try out a new product in a test market.
• D) describe changes in the internal environment.
• E) capture and evaluate a new idea.

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Definitions:

Artifact Theory

A concept in social sciences that explains how societal norms and values are not inherent but are constructed or invented by members of the society.

Sociocultural

Pertaining to the influence that social and cultural factors have on individual development, behaviors, and ideologies.

Depression

A mental illness defined by lasting low spirits or a decrease in interest in pastimes, severely affecting life on a daily basis.

Developmental Psychopathology

A field of study that seeks to understand the complex links between developmental processes and psychological disorders, focusing on how certain factors might influence the emergence and trajectory of psychopathologies.