Despite Research Proving That Consumers Preferred the Taste of New

question 12

Multiple Choice

Despite research proving that consumers preferred the taste of New Coke, its intorduction to the market was a failure because people did not want the old formulation to be discontinued. This failure could have been avoided if:

• A) researchers had concentrated on advocacy research.
• B) researchers had broadened the sample population.
• C) researchers had defined the problem differently.
• D) researchers had changed the method for the taste tests.
• E) researchers had focused on novelty rather than taste.

---

Definitions:

Comparative Advantage

is the ability of an entity to produce a good or service at a lower opportunity cost than others, leading to trade benefits.

Opportunity Cost

Overlooking potential advantages by settling on a single alternative.

Sandwiches

A food item typically consisting of two pieces of bread with meat, cheese, vegetables, or other fillings between them.

Production Possibilities Curve

A graphical representation showing the maximum number of goods or services that can be produced using limited resources.