Mrs Fields Cookie Company Has Decided to Test Market a New

question 55

Multiple Choice

Mrs. Fields Cookie Company has decided to test market a new brand of cookies. A major question the company hopes to answer with the test market project concerns customer acceptance of the product. Which method of test marketing would be most appropriate if it decides to distribute its new cookies through its normal channel of distribution?

• A) Controlled test market
• B) Standard test market
• C) Simulated test market
• D) Electronic test market
• E) None of the above

---

Definitions:

ES (Earliest Start)

The earliest point in time at which a task, project, or activity can begin, taking into account the completion of preceding tasks and any necessary waiting periods.

EF (Earliest Finish)

In project management, it is the earliest possible point in time when a particular task or activity can be completed, considering the start time and the duration of the task.

Predecessor

A task or activity that must be completed before a subsequent task or activity can begin in project management and scheduling contexts.

CPM

Critical Path Method; a project management technique that identifies the sequence of crucial and interdependent steps that comprise the project from start to finish.