The Primary Purpose of a Literature Search Is To

question 47

Multiple Choice

The primary purpose of a literature search is to:

• A) discover the cause of a marketing problem.
• B) derive hypotheses.
• C) discover internal problems.
• D) identify the appropriate sample size.
• E) discover the explanation for a marketing problem.

---

Definitions:

Inwardly Directed Hostility

Emotional aggression or anger directed towards oneself, which can result from frustration or perceived past failures.

Freud's View

Sigmund Freud's perspective, particularly within psychoanalytic theory, emphasizing unconscious motives, conflicts, and childhood experiences in influencing behavior and mental processes.

Guilt

A sense of accountability or regret for any misdeed, criminal act, or wrongdoing, actual or perceived.

Anger

A strong feeling of annoyance, displeasure, or hostility usually triggered by perceived wrong or injustice.