In a Controlled Test Market All of the Following Are

question 57

Multiple Choice

In a controlled test market all of the following are true, EXCEPT:

• A) the product is distributed through normal distribution channels.
• B) the test is conducted by a service agency external to the firm.
• C) the test market service pays retailers for shelf space.
• D) the test market service coordinates the trade promotion program.
• E) the product is guaranteed distribution.

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Definitions:

Market Share

The portion of a market controlled by a particular company, expressed as a percentage of total sales in the industry.

Payoff Matrix

A table that shows the possible outcomes or payoffs resulting from different strategies chosen by two or more players in a game.

Dominant Strategy

A strategy that yields the best outcome for a player, regardless of what strategies other players choose.

Duopoly

A market structure characterized by two dominant firms controlling the majority of the market share.