Which of the Following Are Examples of Secondary Data (As

question 28

Multiple Choice

Which of the following are examples of secondary data (as contrasted with primary data) ?

• A) Demographic information (birth, age, marriage, income, etc.) collected from a sample of respondents as a part of a market segmentation study for a prominent grocery chain.
• B) Housing data (tenure, race of occupants, year built, etc.) as reported in the Journal of Marketing and later used by a researcher working on a project for a construction company.
• C) Housing data especially collected from a sample by a researcher working on a project for a construction company.
• D) Consumer attitudes as measured by an attitude questionnaire designed and used by a researcher investigating a model of consumer behavior.
• E) Results of an experiment used to evaluate advertisement effectiveness for a new product.

Recognize the role of humanistic psychology in understanding personality, focusing on self-actualization and positive self-concept.

Understand the methods used to assess personality traits, including factor analysis and empirically derived testing.

Understand the initial reluctance of the French to support the American Revolution and the factors that eventually swayed their decision.

Grasp the ideological underpinnings of republicanism as envisioned by the patriots.

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Definitions:

Holder

In the context of financial instruments, a person in possession of a bill of exchange, check, or note that is payable to him or to bearer.

Transferee

A person or entity that receives property, rights, or a legal interest from another (the transferor) through a legal transfer process.

Transferor

An individual or entity that transfers property, rights, or interest to another.

Instrument

A formal document, especially one used in legal or financial contexts, that records a contractual agreement, obligation, or right.