AT&T Has a Marketing Research Department That Regularly Collects Customer

question 42

Multiple Choice

AT&T has a marketing research department that regularly collects customer information from numerous sources including: sales invoices, salesperson expense accounts, warranty cards, etc. This is an example of a firm's:

• A) external published secondary source.
• B) internal secondary source.
• C) external commercial secondary source.
• D) tertiary data.
• E) None of the above.

---

Definitions:

Retinal Image

The image projected onto the retina, which is the light-sensitive layer at the back of the eye.

Increasingly Larger

Describes a process or condition that grows or expands in size, volume, or quantity over time.

Distance

A measurement of the space between two points, often discussed in the context of physical space but also applicable in abstract senses.

Retinal Image

The image projected onto the retina, the light-sensitive tissue at the back of the eye, which allows one to see.