One Key to Effectively Using Prior Marketing Research Projects as Secondary

question 17

Multiple Choice

One key to effectively using prior marketing research projects as secondary data sources is

• A)selecting only those projects that addressed the current problem.
• B)using only project results that were generated by laboratory experiments.
• C)always using project results in isolation,in other words,not confusing the issue by combining results from various projects.
• D)combining key learnings on related topics in order to arrive at synergistic learnings.
• E)using only the learnings from projects conducted by commercial research companies,in order to avoid internal bias.

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Definitions:

Unit Sales

The quantity of products sold, measured in units, without considering the revenue generated from those sales.

Target Profit

The predetermined amount of profit a company aims to achieve within a certain period.

Dollar Sales

The total revenue or sales value of a product, service, or business transaction expressed in terms of dollars.

Target Profit

The amount of net income a company aims to achieve for a specific period as part of its financial and operational planning.