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Emotional Appeal
A strategy used in communication and advertising that aims to connect with the audience by triggering specific emotions to elicit a desired response or action.
Persuasive Message
A communication designed to influence or convince the reader or listener to adopt a specific viewpoint or to take a particular action.
Audience's Attitudes
The collection of beliefs, values, and opinions held by an audience that influences their response to a particular message or media content.
Indirect Approach
A strategy that involves addressing an issue or objective in a roundabout way, often to soften the message or navigate sensitive topics.
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