With Respect to Cochlear Implants, the Deaf Community

question 5

Multiple Choice

With respect to cochlear implants, the Deaf community

• A) has embraced them for their children.
• B) has not fully accepted them because of a negative impression of deafness.
• C) sees no need for the technology in their culture.
• D) is diminishing as a result of their proliferation.

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Definitions:

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A marketing strategy that uses consumer behavior, including browsing and purchasing history, to tailor advertising and promotions.

Niche Marketing

A targeted marketing strategy focusing on a specific segment of the market that has unique preferences or needs, aiming to become a big fish in a small pond.

Substitutable Products

Goods or services that can be used in place of each other, offering similar benefits and satisfying the same needs or desires of consumers.

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A unique attribute or ability that allows an organization to outperform its competitors.