John's Purchase Behavior Is Influenced by His Hobbies of Golf

question 38

Multiple Choice

John's purchase behavior is influenced by his hobbies of golf, working out, and fishing; his interest in cars, music, and travel; and his deeply held political beliefs on immigration and his opinions on saving the environment. All of these are part of the personal influence factor called:

• A) attitude.
• B) socioeconomic characteristics.
• C) beliefs.
• D) lifestyle.
• E) demographics.

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Definitions:

High-bandwidth

Refers to a transmission capacity of a communication channel that is capable of handling a high rate of data transfer, typically measured in bits per second (bps).

Transmission Speeds

The rate at which data is transferred from one point to another, usually measured in bits per second (bps) or higher units like Mbps (megabits per second).

Wireless Technology

Technologies that enable communication without the need for physical connections, via electromagnetic waves.

Short-range

Typically refers to wireless communication technologies or devices operating over relatively small distances, such as Wi-Fi or Bluetooth.