"Mission Possible" Is a Non-Profit Retail Store That Sells Gift

question 54

Multiple Choice

"Mission Possible" is a non-profit retail store that sells gift items made by artisans from over 30 underdeveloped countries. It provides employment to impoverished third world craftspeople and markets their handiwork at a fair price. It defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. The store uses _____ segmentation.

• A) demographic
• B) psychographic
• C) geodemographic
• D) ethnic
• E) geographic

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Definitions:

Appreciate

In economic terms, an increase in the value of an asset or currency.

International Value

The worth or significance of goods, services, assets, or currencies when evaluated on a global scale or in more than one country.

Foreign Exchange Market

An international exchange system where national currencies are swapped against each other.

Selling Currency

The act of exchanging one's own country's currency for another currency, which can influence exchange rates and is a key aspect of foreign exchange markets.