According to Marketing Researchers, Motives

question 3

Multiple Choice

According to marketing researchers, motives:

• A) are different from drives.
• B) involve the determination of how people behave.
• C) refer to external states that direct behavior toward goals.
• D) involve the determination of 'why' in human behavior.
• E) are inner states that may energize but do not direct or move behavior toward a goal.

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Definitions:

Graph Design

The process of planning the visual representation of data to communicate information clearly and effectively.

Label

A categorization or identification given to a data point or variable in research or data analysis.

Vertical Axis

The y-axis on a graph or chart, which is typically used to display the dependent variable in a data set.

Y-axis

The vertical axis in a graph or chart, typically used to represent the variable being measured or observed.