"Mission Possible" Is a Non-Profit Retail Store That Sells Gift

question 54

Multiple Choice

"Mission Possible" is a non-profit retail store that sells gift items made by artisans from over 30 underdeveloped countries. It provides employment to impoverished third world craftspeople and markets their handiwork at a fair price. It defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. The store uses _____ segmentation.

• A) demographic
• B) psychographic
• C) geodemographic
• D) ethnic
• E) geographic

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Definitions:

Chemotherapy

A type of cancer treatment that uses drugs to destroy or slow the growth of cancer cells.

Melanoma

A serious form of skin cancer that arises from the pigment-producing cells known as melanocytes.

Basal Cell Carcinoma

A type of skin cancer originating from the basal cells in the epidermis, noted for its slow growth and being highly treatable.

Squamous Cell Carcinoma

A form of skin cancer that develops in the squamous cells, which make up the middle and outer layers of the skin, and can be caused by prolonged sun exposure.