Surveying Viewers or Even Having Them Keep Detailed Diaries Is

question 20

True/False

Surveying viewers or even having them keep detailed diaries is far more reliable at measuring viewing behavior compared with people meters.

---

Definitions:

Reactions

Responses of an organism to internal or external stimuli.

Fixed-Interval Schedules

A reinforcement schedule where rewards are provided after a constant, specific period of time has passed, encouraging a pattern of response.

Ethanol

A chemical compound, often referred to as alcohol, used in beverages, as a fuel additive, and in the manufacture of a wide range of products.

Nucleus Accumbens

A brain structure known for its role in the reward circuit, associated with pleasure, addiction, and fear.