Moral Sensitivity Can Be Summarized as

question 33

Multiple Choice

Moral sensitivity can be summarized as

• A) Being able to think of others first
• B) Being able to identify the best course of action
• C) Being able to identify an ethical situation
• D) Being able to react quickly

---

Definitions:

Consumer Touchpoints

A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

Purchase Decision Process

The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.

Situational Influences

External factors that can affect consumer behavior and decision-making processes at specific moments in time.