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Describe Dunning's arguments regarding the location-specific advantages.
Customer Value Map
A visual tool used to analyze and display the perceived value of a company's offerings compared to its competitors, highlighting areas of strength and opportunities for improvement.
Attributes
Characteristics or features of a product, service, or entity that are significant or desirable to stakeholders.
Loyalty
The quality of being faithful to a brand, company, or service, often resulting from customer satisfaction, trust, and positive experiences.
Positioning Statement
A brief description that outlines how a brand or product fits into the market and what differentiates it from competitors, aimed at capturing the intended target market's interest.
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