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Describe Dunning's Arguments Regarding the Location-Specific Advantages

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Essay

Describe Dunning's arguments regarding the location-specific advantages.


Definitions:

Customer Value Map

A visual tool used to analyze and display the perceived value of a company's offerings compared to its competitors, highlighting areas of strength and opportunities for improvement.

Attributes

Characteristics or features of a product, service, or entity that are significant or desirable to stakeholders.

Loyalty

The quality of being faithful to a brand, company, or service, often resulting from customer satisfaction, trust, and positive experiences.

Positioning Statement

A brief description that outlines how a brand or product fits into the market and what differentiates it from competitors, aimed at capturing the intended target market's interest.

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