Due to Certain Strict Environmental and Employment Standards in Its

question 70

Multiple Choice

Due to certain strict environmental and employment standards in its home nation,Taurus Inc.has shifted its operations to developing nations.Hence,the firm has now been able to gain competitive advantage by avoiding costly pollution controls.This strategic move of Taurus Inc.will be considered

• A)illegal.
• B)ethical.
• C)immoral.
• D)uneconomical.
• E)totalitarian.

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Definitions:

Internal Marketing

The practice of treating employees as internal customers to foster organizational loyalty and engagement.

External Marketing

The practice of promoting a company's products or services to external audiences to build brand awareness and attract customers.

Internal Marketing

The practice of promoting a company’s values, culture, and goals to its employees to foster internal brand advocacy and loyalty.

Identity-Image

Relates to the conceptual gap between how a company perceives itself (identity) and how it is perceived by its customers (image).