According to R

question 50

Multiple Choice

According to R. L. Tung's study, which of the following is the most important reason for expatriate failures for U.S. multinationals?

• A)Inability of spouse to adjust
• B)Difficulties with new environment
• C)Insufficient pay
• D)Personal or emotional problems
• E)Lack of technical competence

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Definitions:

Marketing Efforts

Initiatives and activities undertaken by a company to promote its products or services.

Psychographic Segmentation

The process of dividing a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Marketing Mix

The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Distinctive Understanding

A unique comprehension or insight that sets an individual or concept apart from others.