Which of the Following Refers to Identifying Distinct Groups of Consumers

question 34

Multiple Choice

Which of the following refers to identifying distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways?

• A)Market penetration
• B)Market development
• C)Market segmentation
• D)Product development
• E)Diversification

---

Definitions:

Collective Unconscious

A concept in Jungian psychology referring to a part of the unconscious mind which is shared among beings of the same species and contains universal experiences.

Personal Unconscious

A Jungian concept referring to all information and experiences unique to an individual that are repressed or forgotten.

Libido

A term often used in psychology to denote the energy of the sexual drive as a component of the life instinct.

Ego

A part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and personal identity.