Which of the Following Is True of Market Segmentation

question 103

Multiple Choice

Which of the following is true of market segmentation?

• A)An important market segment in a foreign country always has a parallel in a firm's home country.
• B)Markets can be segmented only on the basis of geography and demography.
• C)The structure of market segments is quite similar across various countries.
• D)Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix.
• E)For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.

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Definitions:

Libido

A term used in psychoanalytic theory to denote the energy associated with sexual instincts and drives.

Freud

Sigmund Freud, an Austrian neurologist who founded psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Libido

The psychological and emotional energy associated with the drive for sexual activity and expression.

Psychosexual Energy

A concept in psychoanalysis referring to the driving force behind human behavior as motivated by sexual desire and pleasure.