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Which of the following refers to identifying distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways?
NEO Personality Inventory-3
An updated version of a psychological personality inventory that measures the Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Big Five
A model outlining five major dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Raymond Cattell
A British and American psychologist known for his research on personality, intelligence, and psychometrics, including the development of several personality and intelligence tests.
Personality Assessment Inventory
A psychological assessment tool designed to evaluate a wide range of personality and psychopathological attributes in individuals.
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