Which of the Following Is a Goal of Market Segmentation

question 92

Multiple Choice

Which of the following is a goal of market segmentation?

• A)To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix
• B)To increase participation in shared global conversations by drawing upon shared symbols that include global brands
• C)To reduce cultural and economic differences which act as a barrier to the emergence of global trends
• D)To standardize products,manufacturing,and the institutes of trade and commerce
• E)To increase the costs of value creation and add value by better serving customer needs

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