Which of the Following Is True of Market Segmentation

question 103

Multiple Choice

Which of the following is true of market segmentation?

• A)An important market segment in a foreign country always has a parallel in a firm's home country.
• B)Markets can be segmented only on the basis of geography and demography.
• C)The structure of market segments is quite similar across various countries.
• D)Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix.
• E)For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.

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Definitions:

Law Merchant

A body of commercial law used by merchants, covering aspects of contracts, payments, transactions, and dispute resolution.

Merchant Guilds

Associations of merchants and traders in medieval towns, formed to protect mutual trading interests, regulate commerce, and ensure business security.

Sale of Goods Act

Legislation governing the sale of goods, ensuring rights, obligations, and remedies in transactions are clear and enforceable.

Constitution Act, 1982

A significant part of the constitution of Canada that introduced many fundamental changes, including the Canadian Charter of Rights and Freedoms.