Which of the Following Is the Most Important Determinant of Channel

question 46

Multiple Choice

Which of the following is the most important determinant of channel length?

• A)The degree to which the retail system is fragmented
• B)The increase in car ownership and two-income households
• C)The level of consolidation in the global retail industry
• D)The amount of difference between product or technical standards
• E)The level of economic development of a country

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Definitions:

Cross Ownership

The ownership of multiple types of media outlets, such as TV and radio stations, newspapers, and magazines, by a single person or corporation.

Concentration

The process by which the number of companies producing and distributing a particular commodity decreases, often through mergers and conglomeration.

Media Power

The influence that media has on public opinion and the shaping of culture, politics, and society.

Monopoly

A market structure where a single entity exclusively controls a particular industry or service, limiting competition.