Which of the Following Communication Strategies Relies Primarily on Personal

question 107

Multiple Choice

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

• A)Visual merchandising
• B)Pull strategy
• C)Push strategy
• D)Copy testing
• E)Standardized advertising

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Definitions:

Pastoralist

People or cultures that rely on domesticated animal herding as their primary source of livelihood.

Agricultural

Pertaining to farming or the cultivation of plants and the rearing of animals to provide food, fiber, and other products.

Horticulturalist

An individual or community that practices horticulture, the art or practice of garden cultivation and management.

Idea of Progress

The belief that society can grow and evolve in a positive direction through advancements in science, technology, and social organization.