Which Industry Is Often Thought of as One in Which

question 84

Multiple Choice

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

• A)Electronics
• B)Retail
• C)Pharmaceutical
• D)Financial services
• E)Heavy machinery

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Definitions:

Enhancing Customer Relationships

Strategies and practices aimed at improving the connection and engagement between a business and its customers to foster loyalty and increase satisfaction.

Establish Customer Value

The process of determining the benefit that a product or service provides to a customer relative to its cost, enhancing customer attraction and retention.

Maintain Relationships

The ongoing efforts of a business to keep a positive and productive connection with its customers, partners, or employees.

Collaborative Filtering

A method used by recommendation systems to predict the interests of a user by collecting preferences from many users.