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Firms that actively export often lose out on significant opportunities for growth and cost reduction.
Absolute Threshold
The minimum intensity of a stimulus at which it can be detected by an individual at least 50% of the time.
Difference Threshold
The minimum difference in stimulation that a person can detect 50% of the time, also known as just noticeable difference (JND).
Sensory Adaptation
The process by which sensory receptors become less sensitive to constant stimuli over time.
Sensation
The process by which our sensory receptors and nervous system receive and represent stimuli from our environment.
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