The Zero Scale Value Found When Measuring Marketing Variables Typically

question 48

Multiple Choice

The zero scale value found when measuring marketing variables typically represents

• A) the ordinal nature of the variable.
• B) an absolute lack of an attribute.
• C) the logical existence of a natural zero point.
• D) a point of absolute zero magnitude.
• E) a point of indifference to which the value zero is arbitrarily attached.

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Definitions:

Independent

In statistics, refers to variables or events that are not influenced or caused by other variables within the scope of a study.

Dependent

A variable in an experiment or study that is expected to change in response to changes in another variable called the independent variable.

Food Poisoning

An illness caused by consuming contaminated food, which is typically infectious or toxic in nature.

Random Phenomenon

An event or process in which all the outcomes occur in unpredictable proportions.