You Have Been Assigned the Task of Evaluating Consumer Acceptance

question 4

Multiple Choice

You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?

• A) Nominal
• B) Ordinal
• C) Interval
• D) Ratio
• E) Need more information

---

Definitions:

Acute Phase

The initial, often most severe stage of a disease or condition, characterized by rapid onset of symptoms.

Rocking Back And Forth

A repetitive movement that can indicate anxiety, stress, or developmental disorders.

Rape Trauma Syndrome

A form of post-traumatic stress disorder affecting individuals who have experienced sexual assault, characterized by acute phases and long-term reorganization.

Vivid

Vivid describes something that is intensely deep, bright, or clear, making it seem alive or very real in the mind.