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When a firm's competitive advantage is based on technological competence, a joint venture is the preferred mode of entry into a foreign market because it reduces the risk of losing control over that competence.
Positively Punished
The addition of an unpleasant stimulus in response to a behavior, resulting in a decrease in the likelihood of that behavior being repeated.
Negatively Punished
A term in behavioral psychology referring to the decrease in the frequency of a behavior due to the removal of a pleasant stimulus following the behavior.
Positive Reinforcer
A stimulus which, when presented after a behavior, increases the likelihood that the behavior will occur again.
Negative Reinforcer
A stimulus whose removal following a behavior increases the likelihood that the behavior will occur again in the future.
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