Focusing Primarily on Increasing the Attractiveness of a Product Is

question 64

Multiple Choice

Focusing primarily on increasing the attractiveness of a product is referred to as a:

• A)standardization strategy.
• B)differentiation strategy.
• C)target-identification strategy.
• D)low-cost strategy.
• E)profitability strategy.

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Definitions:

Undifferentiated Selling

A sales strategy where the same product or service is offered in a uniform manner to all customers, without customization.

Mass Marketing

The strategy of targeting a large audience with a product or message through mass media channels.

Undifferentiated

Undifferentiated refers to a market approach where a company offers the same marketing mix to all potential consumers without segmentation.

Account Segmentation

The process of dividing customer accounts into groups based on criteria like size, needs, or buying behavior to tailor marketing and sales efforts.