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Which of the following occurs when residents and nonresidents of a country rush to convert their holdings of domestic currency into a foreign currency?
Brand Attributes
Characteristics that define the essence and distinctive personality of a brand, influencing how consumers perceive it.
Brand Loyalty
The degree of consumer dedication and preference for a particular brand, often resulting in repeat purchases over time.
Brand Equity
The value and strength of a brand in the market, built through consumer perceptions, recognition, and loyalty.
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