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European-based multinationals experience a much higher expatriate failure rate than either Japanese or United States multinationals,according to a study conducted by R.L.Tung.
Warranties
Guarantees issued to a purchaser by a manufacturer or seller regarding the condition of a product and the provision of repairs or replacements within a certain period.
Potential Buyer
An individual or organization that has shown interest in purchasing a product or service but has not yet made a commitment.
Breach of Warranty
The violation of an explicit or implied promise that a product or service adheres to certain specifications or standards.
Exaggerated Claims
Statements made about a product or service that go beyond the truth or realistic expectations, often used in promotional materials.
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