Proctor and Gamble Was Able to Get Joy into Japanese

question 118

Multiple Choice

Proctor and Gamble was able to get Joy into Japanese homes through all of the following except

• A)product formula targeted at the unmet needs of the consumers.
• B)significantly low price to drive the competitors out.
• C)compelling advertising campaigns.
• D)packaging that appealed to retailers.
• E)None of these answers is correct

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Definitions:

Wilhelm Wundt

Considered the father of experimental psychology, he founded the first formal laboratory for psychological research in Leipzig, Germany.

Ethical Guideline

A set of recommendations that aim to direct behavior and decision making according to moral principles in a specific field or activity.

American Psychological Association

A professional organization representing psychologists in the United States, dedicated to advancing psychological science and practice.

Informed Decision

A decision made based on a full understanding of the facts, implications, and possible outcomes.