Automobile Companies Tend to Use ________________ Segmentation

question 66

Multiple Choice

Automobile companies tend to use ________________ segmentation.

• A) socioeconomic
• B) geographic
• C) personality
• D) educational
• E) demographic

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Definitions:

Basal Metabolic Rate

A measure of the amount of energy expended while at rest in a neutrally temperate environment; it reflects the energy required to maintain the body's basic physiological functions.

Lateral Hypothalamus

An area of the brain that plays a critical role in regulating hunger and thirst.

Begin Copulating

The initiation of sexual intercourse or the act of mating between organisms.

Instinct Theory

A psychological theory suggesting that behaviors are driven by innate instincts.