When Managers in an International Business Consider Market Segmentation in Foreign

question 101

Multiple Choice

When managers in an international business consider market segmentation in foreign countries,they need to be aware of two main issues.These are:

• A) the differences between countries in the structure of marketing segments, and the existence of segments that transcend national borders
• B) the differences between countries in terms of tariff rates, and the differences between the countries in terms of exchange rates
• C) the differences between countries in terms of barriers to entry, and the differences between countries in terms of economic stability
• D) the differences between countries in terms of culture, and the differences between countries in terms of exchange rates
• E) the difference between countries in terms of product standards, and the difference between countries in terms of consumer preferences

---

Definitions:

Recruiting

The process of identifying, attracting, screening, and hiring candidates for a job or organizational role.

Service Delivery Model

A framework that defines how services are offered to customers or internally within organizations, focusing on efficiency and quality of service.

Human Resource Department

The division within an organization that focuses on recruitment, management, and guidance of the employees.

Single Site

A location where a specific business, organization, or function operates independently.