A Critical Element of a Firm's Marketing Mix Is Its

question 113

Multiple Choice

A critical element of a firm's marketing mix is its _____________ strategy,which is the means it chooses for delivering the product to the consumer.

• A) materials management
• B) communications
• C) logistics
• D) distribution
• E) retail

---

Definitions:

Measuring Performance

The process of evaluating the effectiveness and efficiency of an individual's or organization's work, often involving qualitative and quantitative metrics.

Control Process

A systematic approach that involves setting standards, measuring actual performance, and taking corrective actions to ensure achievement of an organization’s objectives.

Control Equation

Need for Action = Desired Performance - Actual Performance.

Control Process

A systematic approach to managing and monitoring activities to ensure they meet the goals and standards of the organization.