If a Firm Chooses to Use Direct Selling,instead of Advertising

question 13

Multiple Choice

If a firm chooses to use direct selling,instead of advertising to communicate its message,it should develop a(n) ________________ sales force whenever possible.

• A) global
• B) international
• C) national
• D) local
• E) multicultural

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Definitions:

Standardize Products

The process of making products uniform to ensure consistency and efficiency.

Domestic Strategy

Business strategies focused on operations and activities within a company's home country, tailoring products and services to the local market.

Exporting Goods

The process of selling and shipping goods from one's own country to foreign markets.

Seeking New Markets

The strategy of exploring and entering new geographic or demographic areas to expand business operations and customer base.