The Three Main Factors That Determine the Relative Attractiveness of Push

question 38

Multiple Choice

The three main factors that determine the relative attractiveness of push and pull strategies include:

• A) advertising cost, product type relative to consumer sophistication, and channel exclusivity
• B) geographic dispersion of buyers, channel length, and channel exclusivity
• C) product type relative to consumer sophistication, channel length, and media availability
• D) channel exclusivity, advertising cost, and cultural diversity of buyers
• E) industrial or consumer products, concentrated or fragmented retail systems, noise levels

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Definitions:

Knowledge Base

A knowledge base is a centralized repository of information, including facts, documentation, and data, used to support decision-making, problem-solving, and information retrieval processes.

Memory Capacity

The amount of information that can be held in the memory system at one time, including short-term and long-term storage capabilities.

Memory Span

is the amount of information or number of items that can be held in short-term memory at one time.

Conservation Ability

A cognitive skill, typically developing in childhood, that enables an individual to understand that certain properties remain constant despite changes in form or appearance.