In the Context of Communications Strategy,pull Strategies Tend to Be

question 4

Multiple Choice

In the context of communications strategy,pull strategies tend to be emphasized:

• A) for commodities, when distribution channels are short, and when international markets are available for the product.
• B) for consumer goods, when distribution channels are long, and when sufficient print and electronic media are available to carry the marketing message.
• C) for services, when distribution channels are long, and when international markets are available for the product.
• D) for industrial products and/or complex new products, when distribution channels are short, and when few print or electronic media are available.
• E) for industrial services, when distribution channels are direct and when there is a low degree of literacy.

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Definitions:

Supply Curve

A graphical representation that shows the relationship between the price of a good or service and the quantity of that good or service that a seller is willing and able to supply, usually depicted as upward sloping.

Real Price

The price of a good or service after adjusting for inflation, reflecting its true purchasing power over time.

Annual Consumption

The total amount of goods and services consumed by an individual, household, or economy in a one-year period.

Supply Curve

A graphical representation that shows the relationship between the price of a good and the quantity of the good that suppliers are willing to produce and sell.