One Study Cited in the Textbook of Product Development in 16

question 27

Multiple Choice

One study cited in the textbook of product development in 16 companies in the chemical,drug,petroleum,and electronics industries suggested that only about _____________ of R&D projects ultimately result in commercially successful products or processes.

• A) 10 percent
• B) 20 percent
• C) 25 percent
• D) 30 percent
• E) 35 percent