Research Finds That Different Marketing Segments Usually Have the Same

question 84

True/False

Research finds that different marketing segments usually have the same purchasing behaviour; therefore,firms keep the same marketing mix for all segments.

---

Definitions:

Intensity

The degree of strength, force, or energy with which an emotion, action, or quality is expressed or felt.

Facial Expression

The movement of muscles in the face to convey emotions, reactions, or social information.

Posture

The way in which an individual holds or positions their body, which can convey attitudes, feelings, and intentions.

Emotional Contagion Theory

Suggests that emotions can be transferred from one person to another, much like contagious diseases.